"[Fashion is] a secret language, known to all different people, in different ways, that enables them to read a subliminal message without realising they’re reading it. It affects people on many levels, and even people who think they’re not into fashion or reject fashion are then being informed just in the case of rejecting it. The fact that they had to react against it was a conscious decision."

Louise Wilson, MA course director at Central Saint Martins

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